Category Archives: Events

The Evolution of Emerging Talent through Bayl’s Imagination

10007395_526560014114543_1992083611056231278_n

Have you ever wondered what’s more important for a creative person to showcase his creations; Talent, Capital or an Association with a renowned name to leverage their potential skills?

Sadly, we’re living in a world where our perceptions matter more than our instincts and eventually we end up opting for the things that have a face value or for branded labels which can be flaunted in the society. In other words, we are all victims of Branding gimmicks.

Ever since I was a business student, I did entrepreneurial term projects with the concept of promoting the emerging and talented designers as the potential in this category was  immense. I’d say it was the peak time when a remarkable segment of youth was getting enrolled in various fashion designing schools. But everyone realized that they’d be struggling when they’d hit the ruthless markets to start up their own fashion line. Hence, the designers in the making always aspired to get associated with a known Mentee who could guide them all the way or to get themselves enrolled in the internship or project based jobs with a leading designer brand.

But everyone isn’t lucky to land themselves the required exposure or collaboration as they didn’t have any prior rapport or sources. Considering this era certain individuals stepped up to polish this emerging talent and highlight their strengths and capabilities by providing them mentoring opportunities.

10382165_543881609049050_2181841459124890741_n

One of the recent individuals is Rabayl Mirza who plans to promote the young Pakistani fashion designers who have an edge over others, to help them find their way to the global markets. Her forte is Fashion, Fashion and Fashion.

10363362_544525035651374_3703865452058709484_n

She has rightfully understood the importance of highlighting Pakistani talent by providing the right platform to some of the ingenious designers for their publicity and that it’s the youth who’d live tomorrow and continue the legacy of this Fashion Industry.

10341530_544507975653080_1018274439077133351_n     10312529_544508002319744_1667695849764372087_n

In my opinion, it’s a good initiative whereby, she understands that a Creative person doesn’t work with criticism and rejection as it may obstruct their thinking and their talents might go to waste so she has a very positive and encouraging approach. I’m really excited to know what they have in store. Being a plus size person, I’ve started to think perhaps they’d bring a revolutionary change to the clothing options they bring to the table, as I’m sick and tired of the petite sizes. Every time, I visit a boutique or a designer outlet I am unable to find myself a pre-made dress.

baylass

Their website www.bayl.co  is not yet launched. However, I have big expectations from them as I’ve seen some of the designs from their Facebook page Bayl and I am already flabbergasted!  With such potential, tapping into the international market isn’t too unrealistic of a goal.

10153642_534472779989933_8729316368262969476_n  1975237_531829506920927_7393287656259179518_n

I am excited for something really interesting and I just hope it’s as exciting as their current Facebook offerings in order to avoid consumer expectancy disgust. I would want to wish RabaylMirza a very Good Luck for this endeavor.

Lastly, I want to convey a message to them phuleazzzzz create some ready to wear plus sizes for people like me!

PS: I’m a big fan of Forever 21 for their offerings of the plus sizes!

Advertisements

#RedBull Supports Cricket for the Youth of the Nation

BlBr4-rIIAApKeQ

#RedBull has always been a part of sporting and adventurous activities worldwide. Over the past few years, they’ve come up with the initiative of supporting cricket for the nation’s youth.

20140412_192242

In collaboration with the Moin Khan cricket academy, #RedBull conducted this global cricket event named as #RedBullCampusCricket whereby the first leg of the tournament includes the cricket teams of different cities of Pakistan that would play against each other. Basically, the inter-city tournament was held for one team to get a spot in the Red Bull World Cup finals that would take place in Oval, England.

20140412_201441 Trophies for Pakistan’s Finale

It proved to be a really nice cause as youngsters who dream of becoming successful cricketers are recognized by Red Bull with their immense support and given a chance to get a similar global exposure that our national team gets on their cricket tours.
So, the Pakistani final was held on 12th April, 2014 between the Karachi University and University of Sargodha teams.

The event had notable personalities such as the NSM, Marketing Managers, Digital Managers etc along with legends like Moin Khan and Rashid Latif. We took advantage of this opportunity and clicked a few selfies with Mr. Moin Khan

selfie

photo-1-1

The event started with uncovering the countdown clock of the Red Bull Campus Cricket World Finals.

photo-3-1

Later, the teams were introduced followed by the refreshments. The teams had their warm-up session prior to the event’s opening.

20140412_193450

20140412_192322

The attendees of the event were served with cocktails, mocktails and unlimited Red Bull cans to kick in some energy for the purpose of cheering for the respective teams and oh yeah..how could we forget the red bull branded mini cooper:

1397312733674

It was a tough cricket battle between both the teams. Karachi opted to bowl first whereby University of Sargodha was under pressure during the first over with 1 wicket down.

img_8395b

The end result of the Cricket Finale is highlighted below:

Karachi University 74 for 0 (Ammar 37*, Haris 26*) beat University of Sargodha 70 (Raza 28, Shahzaib 5-6) by 10 wickets at the Red Bull Campus Cricket, Pakistan finals. 

The finale event had some notable media partners. All the matches of the tournament were LIVE telecasted on Geo Super.

photo

Captain of the Runner’s up team collecting their trophy.

img_8934b

The victorious captain collecting the National Champion’s trophy.

IMG_8946B

There’s more to this event. An amazing innovative idea caught my attention at the event. There was a flying object in the air which at first looked like a tower camera equipment to cover the match from top view, but then later on we all realized that they were Red Bull Drones which released exclusive special addition Red Bull cans from the above with the support of a mini parachute. It was seriously something unique to experience.

20140412_201404

20140412_201417 Some cool photography frames

The official Red Bull Campus Cricket tournament details can be read and viewed here: http://bit.ly/1qHKhlt

All in all it’s a great effort pulled off by Red Bull! I believe more talent should be supported and promoted where brands like Red Bull come forward and support other sporting activities and events such as hockey, snooker, swimming, basketball and similar sports as Pakistan’s youth has a large pool of talent.

DOVE® PROVES THAT #BEAUTYIS A STATE OF MIND

10155529_708341045855930_5922721279394412681_n

So, during the past week, a group of bloggers including me, were invited to Dove’s Global launch event related to their “Dove Patches” campaign. Talking about their old campaigns, one of my favorite ones was their “Our perception of beauty is distorted”.  And this time around, Dove again brought forward a thoughtful campaign.

The main idea behind this entire launch by Dove was to instigate the belief of feeling “beautiful” from within.  It was a New Social Experiment that Illustrated the Ongoing Conflict Women Have with Recognizing their Beauty. 

Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women.

This launch event was held at the Verde Bistro Cafe to illustrate this Social Experiment. 1538890_707429355947099_1387550601695176178_n

Guess who was the host of the event?? Our very own elegant @saramuzzammil

1797564_707438412612860_1400725024700541013_n

The results are documented in the short film Dove: Patches on dove.pk/patches The documentary was revealed globally in 58 countries including Pakistan.  I was glad to see quite a lot of fellow bloggers and Twitterati there as it was a nice event to socialize with them.

1888692_707438575946177_5098160954000937253_n

The Dove: Patches experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology)

You can watch the Dove Patches Video here:

Dove: Patches from Dove Pakistan on Vimeo.

So, did you notice the message throughout the Dove: Patches film? It revealed that”Beauty is a State of Mind”.  It becomes clear how low self-esteem affects many elements of the women’s lives.  As the women become more confident about the way they look, feel personal relationships flourish and they develop a more optimistic outlook on their daily life.

Towards the end of the event, there were a few activities lined up like a Twitter quiz, A Selfie contest while incorporating the hashtag #BeautyIs and mentioning @DovePakistan profile in the responses and some prop photography with positive supportive statements with the #BeautyIs.

10245585_707440402612661_8764114727167724623_n

Attendees of the event are participating in the Twitter contest!

1010719_707440709279297_9198328276161812739_n  @rabeeyah and a fellow blogger

971362_707441315945903_3688481285785973099_n #beautyis watching her excitement of winning the last voucher!

10155231_707441405945894_5517460705177107656_n  Debenhams Voucher

1017163_707441735945861_1165853063771427651_n   Selfie Contest – Selfie Maniacs

@auradil @saramuzzammil @amk @anushehshahid

My favourite activity of that evening

10264288_707436095946425_7806190813167116641_n

734534_707437662612935_1482800152137744187_n   @Anushehshahid @mahaasif1013563_707436902613011_2159448409122808704_n  @harimirchein and I10002950_707441829279185_5991999098850829_n  #BeautyIs prop photography

The quiz included a total of 10 questions which was based on tweeting the fastest correct answer with the desired hashtag. It was a fun-filled activity. The winners were given a valuable Rs.1000 voucher of Debenhams. Luckily, I was one of the lucky 10 winners who was able to score one voucher.

At the end of the event, we all were given free Dove giveaways to make us feel beautiful and confident. The giveaway basket included Dove’s Shampoo, Dove’s Conditioner, Dove’s Bar and some chocolates to nibble on and feel beautiful along with another Debenhams voucher.

1977353_707442319279136_5785585813029677739_n #BeautyIs Exclusive Dove Giveaways

To sum it up, when women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation.  The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.

So, if you’re a core believer of Dove’s initiative, join the conversation by using #BeautyIs on Twitter and Facebook to become a part of this beautiful campaign thereby showing your support for it.

Baby Lips Winter Meetup by Maybelline New York Pakistan

Before we say farewell to the Winter season, how is it possible for us not to learn a few warm Winter looks?  Thanks to Maybelline New York Pakistan, for organizing the “Baby Lips” Winter Meet up at the Pink Cadillac Café.  It was basically a beauty bloggers’ event, perfectly designed for them to socialize with each other. The event’s setup was cool with a bright backdrop of Baby Lips and a few carved structures shaped just like the Baby Lips’ SKU placed at different corners of the cafe. Moreover, there was a perfect Maybelline New York dressing table which had their products displayed and its purpose was to showcase the same products to be used by one of the renowned makeup artists.

quenched   pink   cherry me

The highlight of the event was 3 warm and fuzzy winter looks created by the mainstream makeup artist, none other than “Rana Khan”.  The models were 2 bloggers and 1 facebook fan who were awarded to get the winter make over. The 3 looks included ‘Spring Fiesta Look’, ‘Smoky Eye Evening Look’ and the ‘Modern 60’s Look’

IMG_4465 Spring Fiesta

IMG_4452 Smoky Eye Evening

Semi preparations of these models’ makeup i.e. Hair, Nails and Base was conducted at Rana Khan’s salon whereas, the finished look with eye detailing, blush and lip color was done at the event exclusively by Rana Khan with Maybelline’s popular products. For eyes, Maybelline Eye Bake Studio cakes and Color Tattoo’s shades was used for highlighting. The lips were done by the popular Color Sensational lipsticks. To check out their complete look; visit: https://www.facebook.com/MaybellineNewYork.Pakistan

Since Maybelline’s Baby Lips is the hero of this year’s winter season’s lip care products, the event also included bloggers’ preferred choice amongst the variants of Baby Lips. Guess what? The most preferred variant by various other bloggers was “Pink Punch” followed by “Cherry Me” and then Quenched.

The refreshments were served which included a scrumptious menu with Quesadillas, Chicken Tenders, Chicken Nuggets, Samosas, Rolls, Potato Salad, Pink Lemonades and Plain cakes.

refreh Pink Lemonade

The contents of goodie bags are displayed in the picture below; 1 Maybelline Baby Lips Mug, 2 coasters,  1 Baby Lips Quenched variant along with the tutorial booklet and a Maybelline Makeup Pouch.

20140129_005538

The climax of the event involved distribution of goodie bags along with the final thank you speech by the Product manager Wafa from L’Oreal Pakistan. Overall, the event was great as it gave the beauty bloggers yet another reason to mingle with each other thereby, getting firsthand experience of makeup artists like Rana Khan and the likes.

The Baby Lips booklet included the following tips and visuals which might be useful for my readers. Hope you all will like it.

20140129_010044  Some Useful Tips

20140129_010011  Get the Barely There Look20140129_005921  Baby Lips Nurture

cool  Lip Personalities