Tag Archives: beauty blog



So, during the past week, a group of bloggers including me, were invited to Dove’s Global launch event related to their “Dove Patches” campaign. Talking about their old campaigns, one of my favorite ones was their “Our perception of beauty is distorted”.  And this time around, Dove again brought forward a thoughtful campaign.

The main idea behind this entire launch by Dove was to instigate the belief of feeling “beautiful” from within.  It was a New Social Experiment that Illustrated the Ongoing Conflict Women Have with Recognizing their Beauty. 

Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women.

This launch event was held at the Verde Bistro Cafe to illustrate this Social Experiment. 1538890_707429355947099_1387550601695176178_n

Guess who was the host of the event?? Our very own elegant @saramuzzammil


The results are documented in the short film Dove: Patches on dove.pk/patches The documentary was revealed globally in 58 countries including Pakistan.  I was glad to see quite a lot of fellow bloggers and Twitterati there as it was a nice event to socialize with them.


The Dove: Patches experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology)

You can watch the Dove Patches Video here:

Dove: Patches from Dove Pakistan on Vimeo.

So, did you notice the message throughout the Dove: Patches film? It revealed that”Beauty is a State of Mind”.  It becomes clear how low self-esteem affects many elements of the women’s lives.  As the women become more confident about the way they look, feel personal relationships flourish and they develop a more optimistic outlook on their daily life.

Towards the end of the event, there were a few activities lined up like a Twitter quiz, A Selfie contest while incorporating the hashtag #BeautyIs and mentioning @DovePakistan profile in the responses and some prop photography with positive supportive statements with the #BeautyIs.


Attendees of the event are participating in the Twitter contest!

1010719_707440709279297_9198328276161812739_n  @rabeeyah and a fellow blogger

971362_707441315945903_3688481285785973099_n #beautyis watching her excitement of winning the last voucher!

10155231_707441405945894_5517460705177107656_n  Debenhams Voucher

1017163_707441735945861_1165853063771427651_n   Selfie Contest – Selfie Maniacs

@auradil @saramuzzammil @amk @anushehshahid

My favourite activity of that evening


734534_707437662612935_1482800152137744187_n   @Anushehshahid @mahaasif1013563_707436902613011_2159448409122808704_n  @harimirchein and I10002950_707441829279185_5991999098850829_n  #BeautyIs prop photography

The quiz included a total of 10 questions which was based on tweeting the fastest correct answer with the desired hashtag. It was a fun-filled activity. The winners were given a valuable Rs.1000 voucher of Debenhams. Luckily, I was one of the lucky 10 winners who was able to score one voucher.

At the end of the event, we all were given free Dove giveaways to make us feel beautiful and confident. The giveaway basket included Dove’s Shampoo, Dove’s Conditioner, Dove’s Bar and some chocolates to nibble on and feel beautiful along with another Debenhams voucher.

1977353_707442319279136_5785585813029677739_n #BeautyIs Exclusive Dove Giveaways

To sum it up, when women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation.  The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.

So, if you’re a core believer of Dove’s initiative, join the conversation by using #BeautyIs on Twitter and Facebook to become a part of this beautiful campaign thereby showing your support for it.


Lipstick Disaster

Ok ladies I’ve been trying to write up my heart out about certain lip wears of a particular brand. Surprisingly, it didn’t serve me well and that also twice! That brand is famous for manufacturing affordable replicas of renowned brands. Yes, you’ve guessed it right, it’s MUA. Personally, I really like the brand when I come to think of their offerings and the approach they take. But when it came to the quality, I am so sorry to tell you guys, it sucked big time for me.


In the past, I had bought MUA’s power pout’s “Runway” which didn’t keep me much delighted. The approach was “the product’s versatility and the color, both were beautiful but when the quality is not good, everything goes down the drain.” My power pout had a terrible meltdown effect as it probably didn’t suit Karachi or as a matter of fact Pakistan’s climate which eventually got broken.

Later on, I gave it a thought that sometimes luck is not on your side when you’re shopping for the items that are on your wish list. So, let’s give MUA’s lip wear another chance. My sister and I ordered 3 shades of MUA’s lipsticks; one was red, one sweet pink and the last one had a transparent pink tint to it. This time around, it wasn’t luck but plain truth that the quality lip colors sucked big time.

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The  shades were awesome but the texture was so soft that it started melting while applying it that also during the Winter season which was an explanation in itself of how would it survive in the hot and humid weather of Karachi. It was seriously a Déjà vu situation. I was embarrassed and infuriated as I gifted it to my little sister and she wasn’t happy as well.

DSC04830  Swatches of all 3 shades

It’s my honest advice to everyone to think a 100 times before you intend to buy MUA’s lipsticks as they’re smudgy thereby, making the lipstick run down all the way to the zone below your lower lip and you’d end up looking like a joker. Hence, I’ve not shared the lip swatches as they were horrible. I mean local lipsticks like Medora and Swiss Miss have a better texture and compatibility with our climate but MUA’s lipsticks were a total disaster.

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It’s just that I am truly disappointed at the outcome of their lipsticks but it doesn’t mean I don’t like their other products. Consequently, I’m still a fan of their lip gloss, undress me highlighter and eye shade dupes.

Bourjois Volume Clubbing Ultra Black Mascara


Mascaras have always been my love only for weddings or night parties where I can have a glam look to my eyes. I usually avoid wearing Mascara during day or normal events as I have really nice curvy lashes naturally. So, whenever I feel like giving my eyes a little bit of volume, that is the time when I wear Mascara.

I usually like Maybelline New York as it’s a brand of Mascaras and offers a wide range of great mascaras (based on my observation and opinion). However, for a change, recently I tried this Bourjois’ Volume Clubbing Ultra Black Mascara which was gifted to me by one of my good friends and it came out just OK.


It gave my eyes a nice look but it might not be suitable for quite a lot of females as it has a thick texture and the result was a thick heavy lash rather than giving it a long lash look. At first, you’d think that perhaps, the liquid has gotten dried up, but that’s not the case. It was difficult for me to apply as it was a bit too clumpy. Its clots were making it difficult for me to apply it properly on the lash. Moreover, it even made my lash go a bit lower in the opposite direction rather than lifting it up. So, if you’re thinking it’ll give you a long lash look too, you’re mistaken.

Below is a visual reference of the look I had after applying it. I personally don’t like applying mascara on the lower lash, hence the lower lash is as it is.


I like Mascaras that give a long yet a little uplift look. I don’t believe in overusing mascaras like Falsies, that just create long lashes, thereby giving your eyes a fake look. I’ve heard some nice reviews about Bourjois as a brand but this one didn’t amuse me much. But at the same time now, I am curious to try their other products if their products are worth buying or is it just the hype that has gotten PR traction!

Till then speak with your eyes which your lips can’t! 😉