Have you ever wondered what’s more important for a creative person to showcase his creations; Talent, Capital or an Association with a renowned name to leverage their potential skills?
Sadly, we’re living in a world where our perceptions matter more than our instincts and eventually we end up opting for the things that have a face value or for branded labels which can be flaunted in the society. In other words, we are all victims of Branding gimmicks.
Ever since I was a business student, I did entrepreneurial term projects with the concept of promoting the emerging and talented designers as the potential in this category was immense. I’d say it was the peak time when a remarkable segment of youth was getting enrolled in various fashion designing schools. But everyone realized that they’d be struggling when they’d hit the ruthless markets to start up their own fashion line. Hence, the designers in the making always aspired to get associated with a known Mentee who could guide them all the way or to get themselves enrolled in the internship or project based jobs with a leading designer brand.
But everyone isn’t lucky to land themselves the required exposure or collaboration as they didn’t have any prior rapport or sources. Considering this era certain individuals stepped up to polish this emerging talent and highlight their strengths and capabilities by providing them mentoring opportunities.
One of the recent individuals is Rabayl Mirza who plans to promote the young Pakistani fashion designers who have an edge over others, to help them find their way to the global markets. Her forte is Fashion, Fashion and Fashion.
She has rightfully understood the importance of highlighting Pakistani talent by providing the right platform to some of the ingenious designers for their publicity and that it’s the youth who’d live tomorrow and continue the legacy of this Fashion Industry.
In my opinion, it’s a good initiative whereby, she understands that a Creative person doesn’t work with criticism and rejection as it may obstruct their thinking and their talents might go to waste so she has a very positive and encouraging approach. I’m really excited to know what they have in store. Being a plus size person, I’ve started to think perhaps they’d bring a revolutionary change to the clothing options they bring to the table, as I’m sick and tired of the petite sizes. Every time, I visit a boutique or a designer outlet I am unable to find myself a pre-made dress.
Their website www.bayl.co is not yet launched. However, I have big expectations from them as I’ve seen some of the designs from their Facebook page Bayl and I am already flabbergasted! With such potential, tapping into the international market isn’t too unrealistic of a goal.
I am excited for something really interesting and I just hope it’s as exciting as their current Facebook offerings in order to avoid consumer expectancy disgust. I would want to wish RabaylMirza a very Good Luck for this endeavor.
Lastly, I want to convey a message to them phuleazzzzz create some ready to wear plus sizes for people like me!
PS: I’m a big fan of Forever 21 for their offerings of the plus sizes!
Makeup Medusa 