So, during the past week, a group of bloggers including me, were invited to Dove’s Global launch event related to their “Dove Patches” campaign. Talking about their old campaigns, one of my favorite ones was their “Our perception of beauty is distorted”. And this time around, Dove again brought forward a thoughtful campaign.
The main idea behind this entire launch by Dove was to instigate the belief of feeling “beautiful” from within. It was a New Social Experiment that Illustrated the Ongoing Conflict Women Have with Recognizing their Beauty.
Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women.
This launch event was held at the Verde Bistro Cafe to illustrate this Social Experiment.
Guess who was the host of the event?? Our very own elegant @saramuzzammil
The results are documented in the short film Dove: Patches on dove.pk/patches The documentary was revealed globally in 58 countries including Pakistan. I was glad to see quite a lot of fellow bloggers and Twitterati there as it was a nice event to socialize with them.
The Dove: Patches experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology)
You can watch the Dove Patches Video here:
So, did you notice the message throughout the Dove: Patches film? It revealed that”Beauty is a State of Mind”. It becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, feel personal relationships flourish and they develop a more optimistic outlook on their daily life.
Towards the end of the event, there were a few activities lined up like a Twitter quiz, A Selfie contest while incorporating the hashtag #BeautyIs and mentioning @DovePakistan profile in the responses and some prop photography with positive supportive statements with the #BeautyIs.
Attendees of the event are participating in the Twitter contest!
#beautyis watching her excitement of winning the last voucher!
@auradil @saramuzzammil @amk @anushehshahid
My favourite activity of that evening
The quiz included a total of 10 questions which was based on tweeting the fastest correct answer with the desired hashtag. It was a fun-filled activity. The winners were given a valuable Rs.1000 voucher of Debenhams. Luckily, I was one of the lucky 10 winners who was able to score one voucher.
At the end of the event, we all were given free Dove giveaways to make us feel beautiful and confident. The giveaway basket included Dove’s Shampoo, Dove’s Conditioner, Dove’s Bar and some chocolates to nibble on and feel beautiful along with another Debenhams voucher.
#BeautyIs Exclusive Dove Giveaways
To sum it up, when women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.
So, if you’re a core believer of Dove’s initiative, join the conversation by using #BeautyIs on Twitter and Facebook to become a part of this beautiful campaign thereby showing your support for it.